If you are looking for some amazing Active inspiration, look no further. Just go to Instagram and start following "nikewomen". Not only does it feature all the fantastic product/looks they have to offer, but I love the variety of activities it highlights. Everything from barre, yoga, paddle boarding, boxing, running, and strength training. It might even motivate you to put on some running shoes and break a sweat :)
Mattel released a new ad campaign for Barbie, and even Barbie haters are embracing the positivity behind this amazing commercial. When you get a moment, definitely watch this. I mean how can you not love a little girl yelling at a men's soccer team telling them to "Raise their knees high like a unicorn!" :)
https://www.youtube.com/watch?v=l1vnsqbnAkk My favorite 3 year old blogger (Scout the City) continues to inspire me. Some day when I grow up I want to dress just like her :) Happy Friday everyone!!!!!!!
http://scoutthecity.com It's holiday time for At Home!!!!! This past week we did a holiday blitz at Store #4 with the At Home buyers, and we got some great insight as to what the merchant vision is for the holiday season. When you get a chance check out the pictures and read about some of the great tips the buyers had for us. This year our 3 holiday stories are: Nordic Cabin, Let it Snow, and Happy Holidays.
For Nordic Cabin, the 5 tiered round metal wire fixture works great for holiday ornaments. When merchandising Let it Snow, try to keep your silver toned items together and then all your copper items together (as shown in the 5th picture on the slide show). The Faux Fur presentation should be merchandised directly next to your Nordic Cabin and Let it Snow presentations. This will make the "Family Room" merchandising extra cozy! If you are an UGG store that will live within this presentation as well. Make sure you still have strong "Throw Blanket" statements on your floor. You can do "Under $40" and "Under $50" presentations. Keep in mind that while we want fun and whimsical presentations, it should still be shoppable and approachable for the customer. Always make sure to show multiples of an item, and try to keep the statements looking clean and organized. We have been seeing a lot of great outcomes with the "2 minute fixes" on nordVM, so I did my own little quick fixes for Lingerie Q4 styling. Some of these updates took more than 2 minutes, but making these small styling tweaks makes a world of difference.
Here are a few pictures of some overall presentations we worked on yesterday. Lingerie is bursting at the seams this time of year, so it is important the presentations are full and utilizing our fixtures properly. Just make sure we are still keeping up with presentation standards and that the merchandising is realistic and impactful for the customer.
If you have never gone to the "Humans of New York" blog, you need to check it out immediately!!!! It was created by a photographer (Brandon) in New York who started to document the inhabitants of the city and plot their photos on a map, but over time it evolved. Brandon started collecting quotes and short stories from the people he photographed, and together these portraits and captions became a blog. You can also follow him on Facebook and Instagram (I highly recommend both!).
One of my favorite segments that he does is called "Today in Micro Fashion" and documents the young people of New York. I love how he captures kids in their element and in his case, a picture truly is worth a thousand words. http://www.humansofnewyork.com One of my favorite parts to styling in kids is that it is all about having fun, and the fun is in the little details. At the Vancouver opening I got to spend a lot of time working with the Fashion Training team, so I wanted to pass along some fun tips and tricks. Babies: When it comes to styling in Babies, it's all about the "oohhh ahhhhh" factor. We want cuteness overload in this department!!!!! But truthfully, this is the "gift giving" destination so we want to show the customer that we don't only have clothes but we have all the cute accessories/toys to go along with the apparel. When styling the mannequins make sure to incorporate books, plush, and blankets to give the mannequins a more whimsical look. Just make sure these accessories don't overpower the clothes and that it feels natural, not forced. Boys: When working in boys you will notice a pattern...they have jeans, screen tees, hoodies, and the occasional woven. And that's pretty much it. So the challenge as a stylist is how to make those items feel fresh and new from week to week, and how to make all the mannequins feel different from one another. Take the time to think about how you want to utilize your layering pieces and how fit and silhouette can drastically change an entire look. Try adding a stripe shirt under a printed hoodie, use a skinny jean and roll the hem up to create an ankle length look, keep the look mono-chromatic and add a pop of color in the shoe, button the top couple of buttons on the woven to give the older boy a similar look to what is happening in the Rail. Just remember to keep the looks and styling details realistic (nothing that looks staged or dramatic) and that the little mannequins should read more cute, and the older mannequins need to have a cool factor. And as always, make sure the accessories are age appropriate (so no stuffed animals for the big boys!) Girls: The challenge in girls is that sometimes there are just too many choices, so it is important to make sure we are paying attention to the brand or trend and that the styling feels appropriate for the customer. This is especially important for our big "tween" girl. Pay attention to the trends/product assortment, and make sure that within a grouping of mannequins they are all feel like the same customer. You shouldn't have one girl that looks boho and another that feels street/skate, they should both speak to the same trend. And just like in the boys department, take the time to think about how you want to utilize your layering pieces and how fit and silhouette can drastically change an entire look. Pair a dressier skirt back to a screen tee, add a lace trimmed shirt under a sweater to give some extra flare, or use a utility jacket to make a dress feel more casual. Just remember to keep the looks and styling details realistic (nothing that looks staged or dramatic) and that the little mannequins should read more cute, and the older mannequins need to have a cool factor. And as always, make sure the accessories are age appropriate (so no Boo dogs for the big girl!) Here are some additional styling pictures from the Vancouver opening. Enjoy!!!! |
Joanna Standley Interior Lead
I Love Coffee, Cowboy Boots, Maxi Dresses, And Christmas Music. Nothing Is Worth Doing If You Are Not Having Fun While Doing It, Especially Styling! -Kids Wear
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