It's holiday time for At Home!!!!! This past week we did a holiday blitz at Store #4 with the At Home buyers, and we got some great insight as to what the merchant vision is for the holiday season. When you get a chance check out the pictures and read about some of the great tips the buyers had for us.
This year our 3 holiday stories are: Nordic Cabin, Let it Snow, and Happy Holidays.
For Nordic Cabin, the 5 tiered round metal wire fixture works great for holiday ornaments.
When merchandising Let it Snow, try to keep your silver toned items together and then all your copper items together (as shown in the 5th picture on the slide show).
The Faux Fur presentation should be merchandised directly next to your Nordic Cabin and Let it Snow presentations. This will make the "Family Room" merchandising extra cozy! If you are an UGG store that will live within this presentation as well.
Make sure you still have strong "Throw Blanket" statements on your floor. You can do "Under $40" and "Under $50" presentations.
Keep in mind that while we want fun and whimsical presentations, it should still be shoppable and approachable for the customer. Always make sure to show multiples of an item, and try to keep the statements looking clean and organized.
For Nordic Cabin, the 5 tiered round metal wire fixture works great for holiday ornaments.
When merchandising Let it Snow, try to keep your silver toned items together and then all your copper items together (as shown in the 5th picture on the slide show).
The Faux Fur presentation should be merchandised directly next to your Nordic Cabin and Let it Snow presentations. This will make the "Family Room" merchandising extra cozy! If you are an UGG store that will live within this presentation as well.
Make sure you still have strong "Throw Blanket" statements on your floor. You can do "Under $40" and "Under $50" presentations.
Keep in mind that while we want fun and whimsical presentations, it should still be shoppable and approachable for the customer. Always make sure to show multiples of an item, and try to keep the statements looking clean and organized.